Technical SEO Services to Improve Website Speed, Crawlability & Ranking

Technical SEO refers to the process of optimizing a website's infrastructure to help search engines crawl and index it more effectively, resulting in improved rankings and performance.

Technical SEO ensures that your website is optimized for search engines and provides an enhanced user experience, leading to better rankings, faster load times, and improved visibility.

A Technical SEO audit involves analyzing your website's structure, speed, mobile optimization, URL structure, and more. Tools like Google Search Console, Screaming Frog, and Sitebulb are commonly used to identify issues.

Results from Technical SEO can take 3-6 months depending on the extent of the changes and the current state of your website’s SEO health.

Key elements of Technical SEO include website speed optimization, mobile-friendliness, structured data implementation, secure HTTPS connections, and fixing crawl errors.

Improving website speed can be achieved by optimizing images, enabling compression, using a Content Delivery Network (CDN), and minimizing JavaScript and CSS files.

Mobile-first indexing means that Google primarily uses the mobile version of your website for indexing and ranking. It's crucial because mobile traffic now constitutes the majority of web users.

Structured data and schema markup are methods of providing search engines with specific details about your website, such as business info, product details, reviews, and more. It helps improve visibility in search results.

Customer reviews improve trust and credibility, which in turn can help boost SEO rankings. Search engines take reviews into account as a factor of quality and user engagement.

Improving crawlability involves ensuring that search engine bots can easily access your pages. This can be done by improving site structure, using a clean URL format, fixing broken links, and creating an XML sitemap.

Site architecture helps search engines understand the hierarchy of your website. A well-organized structure, including proper internal linking and categories, helps with both crawling and ranking.

HTTPS is a ranking factor for Google, as it ensures a secure connection for users. Websites that use HTTPS are prioritized in search results over those using HTTP.

Fixing crawl errors involves identifying broken links or pages that cannot be crawled and fixing or redirecting them. You can check for errors using Google Search Console.

Technical SEO directly impacts user experience by ensuring fast load times, a secure connection, and easy navigation. These factors contribute to a better experience and improve engagement metrics.

Use tools like Google Analytics, Google Search Console, and third-party SEO tools like Ahrefs and SEMrush to track performance metrics like site speed, crawl errors, and rankings.

Technical SEO is an ongoing process that requires regular audits and updates. Search engine algorithms evolve, and so should your website’s technical structure.

While some aspects of Technical SEO can be done by yourself, a professional SEO expert can help you identify and resolve complex technical issues more efficiently.

To improve mobile SEO, ensure your website is mobile-friendly, loads quickly, and is easy to navigate on mobile devices. Google’s Mobile-Friendly Test tool can help you check your site’s mobile compatibility.

Improving indexability involves optimizing the site’s internal linking, using clear navigation, and ensuring that important pages aren’t blocked from search engines using robots.txt or meta tags.

Start with a comprehensive Technical SEO audit to identify areas for improvement. Focus on improving website speed, mobile compatibility, fixing crawl errors, and ensuring a secure connection.